Tuesday, 9 August 2011

It all began Boxing Day 2008


Resources at Christmas are always stretched and Christmas 2008 was no different, our children were expecting brand name presents and top of their list was DS games. The children know the importance of looking after the games as they, along with my husband and I, had spent hours looking for games that had been misplaced on previous occasions and not always were the games found.

Early Boxing day I entered the lounge room to find the games and their boxes, new and old, spread all over the patterned carpet and not a child in sight. After the initial thought of catching the culprit and venting my anger I decided that would not solve the problem of loose lost games and I needed to come up with a device that would prevent this from ever occurring again.

Marvellous what can be achieved in a desperate situation, I raided my husbands desk, the children’s art and craft boxes, every drawer in the kitchen and anywhere else I could find something that would allow the games to be played while still remaining securely attached to one another and eventually arrived at a prototype of the Gametag™.

Then the most amazing thing happened, other parents saw the device and wanted to know where we purchased it, this went on for several weeks before we realised we might be onto something and with encouragement from family and friends decided to refine the original product, patent and trademark it.

Many hours were spent researching the tag, the adhesion had to be reliable and sturdy enough to withstand the constant use it would be subjected to, we sourced samples from all over the world and immediately put them to the test, we very quickly weeded out any that would not stand the test of time and for want of a better word the abuse that comes with children and DS games.

Thank you for your time Janene.
The inventor of GAMETAG™ and mother of four from Bankstown, Sydney, Australia.